Parksproject
parksproject.us
Parks Project sells national parks-themed apparel, accessories, and outdoor gear including t-shirts, hats, outerwear, and home goods. The brand emphasizes environmental conservation and sustainability while offering park-specific collections and collaborative products for outdoor enthusiasts.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
206
+6Collections
108
+2Pages
155
Blog Posts
200
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Sports & Outdoors category average (56)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15177 / 16375
Faster than 7% of stores
Sports & Outdoors Ranking
#659 / 716
Top 92% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.030
Cumulative Layout Shift
111ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
350ms
Time to First Byte
23.9s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#410 in Sports & Outdoors
Above average (top 38%)
79% below average
206 products vs 976 avg
Slower than 92% of Sports & Outdoors stores
PageSpeed score: 33/100
-4 products
Over the past few months
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
79% below average
avg
29% below average
avg
434% above average
avg
228% above average
avg
Category Intelligence
How Parksproject compares to other sports & outdoors stores
6%
of Sports & Outdoors stores use Yotpo
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
Added 6 products last month
1+ year
Since Dec 2024
Above average catalog size
Top 38% by catalog size
high
Strong content (200 blogs, 155 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
May 2025
Apr 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from VDAY BUNDLES | 1-29 to HITC | 2-18 [SavedBy 2/19/25]
Jan 2025
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About Parksproject
Parksproject is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 206 products organized across 108 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Parksproject uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Parksproject achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Parksproject uses Yotpo for customer reviews. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Parksproject ranks #410 out of 1076 stores we track. This places them in the top 38% of sports & outdoors stores by product catalog size. Over the past few months, the store has reduced its catalog by 4 products.
Last scanned
Feb 18, 2026
