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Flowwe

Shopify

flowwe.sg

FLOWWE is a Singapore-based beauty and wellness retailer offering curated skincare, cosmetics, and beauty solutions from brands including PHYRIS, Skin Origin, and The Cosmetic Republic. The store specializes in cleansers, toners, serums, moisturizers, makeup, and supplements positioned for discerning urbanites seeking purposeful beauty rituals and wellness solutions.

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Products

207

Collections

86

Pages

13

Blog Posts

24

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Consider BNPL options to increase average order value

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#179 in Beauty & Skincare

Top 15% of stores

53% below average

207 products vs 445 avg

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products207 / avg 445

53% below average

avg

Collections86 / avg 62

39% above average

avg

Pages13 / avg 33

61% below average

avg

Blog Posts24 / avg 52

54% below average

avg

Category Intelligence

How Flowwe compares to other beauty & skincare stores

Review Platform Adoption

4%

of Beauty & Skincare stores use Stamped

Theme Adoption

4%

of Beauty & Skincare stores use this theme

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Prestige

Type

Theme Store

Theme Store ID

855

Tech Stack

Platform

Shopify

Reviews Platform

Stamped

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 15% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (67% of category offers BNPL)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

207 products86 collections13 pages24 blogs

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About Flowwe

Flowwe is a beauty & skincare ecommerce store built on Shopify and operating in SG. The store currently offers 207 products organized across 86 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Flowwe uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of beauty & skincare stores.

Tech Stack

Beyond the core Shopify platform, Flowwe uses Stamped for customer reviews. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Flowwe ranks #179 out of 1155 stores we track. This places them in the top 15% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Flowwe | Beauty & Skincare Store Analysis | CommerceRank