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Gitusum

Shopify

gitusum.com

GitUsum Advanced Beauty Care is a beauty and personal care brand offering specialized hair care and skin care products. Their product range includes multiple care lines such as Max Hydration (Honey Thyme & Lime), Max Curl Definition (CoGo Blue), Max Scalp Nourishment, and Max Growth, with products organized by type including shampoos and conditioners.

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Performance Needs Attention

This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

25

Collections

10

Pages

7

Blog Posts

14

CommerceRank Score

Overall store health assessment based on 5 key factors

D

47/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 15 points below Beauty & Skincare category average (54)
  • Accessibility score is 68/100 - improve for better UX and legal compliance
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#14361 / 16375

Faster than 12% of stores

Beauty & Skincare Ranking

#707 / 859

Top 82% in category

Category Avg Performance

54

-15 below avg

Category Avg LCP

2.1s

39

Performance

68

Accessibility

77

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#679 in Beauty & Skincare

Below 59% of stores

94% below average

25 products vs 445 avg

Slower than 82% of Beauty & Skincare stores

PageSpeed score: 39/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products25 / avg 445

94% below average

avg

Collections10 / avg 62

84% below average

avg

Pages7 / avg 33

79% below average

avg

Blog Posts14 / avg 52

73% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 59% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

25 products10 collections7 pages14 blogs

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About Gitusum

Gitusum is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 25 products organized across 10 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Gitusum uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Gitusum achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 68/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Gitusum has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Gitusum ranks #679 out of 1155 stores we track. This places them in the top 59% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Gitusum | Beauty & Skincare Store Analysis | CommerceRank