Root2tip
root2tip.co.uk
Root2tip is a UK-based vegan-friendly natural hair care brand specializing in scalp-first solutions for afro, curly, and mixed-race hair types. They offer science-led products for treating hair loss, alopecia, traction alopecia, and various scalp conditions in men, women, and children, with formulations that position themselves as natural alternatives to treatments like Minoxidil.
Products
47
Collections
58
Pages
23
Blog Posts
223
CommerceRank Score
Overall store health assessment based on 5 key factors
72/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
+2 above avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
85% below average
47 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 58/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
85% below average
avg
12% above average
avg
21% above average
avg
726% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (223 blogs, 23 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Root2tip
Root2tip is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 47 products organized across 58 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Root2tip uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Root2tip achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Root2tip uses TrustPilot for customer reviews and offers PayPal, Clearpay, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Root2tip ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 23, 2026
