Hourglasscosmetics
hourglasscosmetics.co.uk
Hourglass Cosmetics is a luxury, cruelty-free beauty brand offering a comprehensive range of makeup and skincare products including complexion items (primers, foundations, concealers, powders), color cosmetics (mascara, eyeshadow, lipstick, blush), and skincare formulations designed to be effortlessly transformative.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
109
Collections
167
Pages
41
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14295 / 16375
Faster than 13% of stores
Beauty & Skincare Ranking
#700 / 859
Top 81% in category
Category Avg Performance
54
-15 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.020
Cumulative Layout Shift
155ms
Interaction to Next Paint
Additional Metrics
2.3s
First Contentful Paint
330ms
Time to First Byte
9.1s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#277 in Beauty & Skincare
Top 24% of stores
76% below average
109 products vs 445 avg
Slower than 81% of Beauty & Skincare stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
76% below average
avg
169% above average
avg
24% above average
avg
94% below average
avg
Category Intelligence
How Hourglasscosmetics compares to other beauty & skincare stores
11%
of Beauty & Skincare stores use Yotpo
12%
of Beauty & Skincare stores use Zip (Quadpay)
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 24% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Hourglasscosmetics
Hourglasscosmetics is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 109 products organized across 167 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Hourglasscosmetics uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hourglasscosmetics achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hourglasscosmetics uses Yotpo for customer reviews and offers Afterpay, Zip (Quadpay) for payment flexibility. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Hourglasscosmetics ranks #277 out of 1155 stores we track. This places them in the top 24% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
