Ffs
ffs.co.uk
FFS Beauty is an award-winning women's shaving and beauty brand offering multi-step razor kits and grooming products through a subscription-based delivery service. The company emphasizes effortless beauty routines, cruelty-free certification, and environmental responsibility through blade recycling and sustainable packaging.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
122
Collections
127
Pages
475
Blog Posts
164
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-5 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
87ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
73% below average
122 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
73% below average
avg
105% above average
avg
1339% above average
avg
215% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (164 blogs, 475 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Ffs
Ffs is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 122 products organized across 127 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Ffs uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ffs achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ffs uses judge.me for customer reviews and offers Settle, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Ffs ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
