Jurlique
jurlique.dk
Jurlique is a natural skincare brand specializing in plant-based cosmetics and botanical skincare products. Their range includes serums, creams, and targeted treatments formulated with ingredients cultivated on their certified organic farm in South Australia.
Products
107
Collections
127
Pages
83
Blog Posts
340
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#9807 / 16375
Faster than 40% of stores
Beauty & Skincare Ranking
#414 / 859
Top 48% in category
Category Avg Performance
54
+1 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.140
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
435ms
Time to First Byte
12.8s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#285 in Beauty & Skincare
Top 25% of stores
76% below average
107 products vs 445 avg
Faster than 52% of Beauty & Skincare stores
PageSpeed score: 55/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
76% below average
avg
105% above average
avg
152% above average
avg
554% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 25% by catalog size
high
Strong content (340 blogs, 83 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Jurlique
Jurlique is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 107 products organized across 127 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Jurlique uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Jurlique achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Jurlique has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Jurlique ranks #285 out of 1155 stores we track. This places them in the top 25% of beauty & skincare stores by product catalog size.
Last scanned
Feb 19, 2026
