Karenmurrell
karenmurrell.co.uk
Karen Murrell is a New Zealand-designed beauty brand specializing in natural and clean lipsticks made from 98% plant-based ingredients with nourishing beeswax. The store offers long-lasting lipstick shades including magic tints, lip stains, and lip care products organized by color families such as nudes, reds, pinks, and berries.
Products
43
Collections
37
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
+3 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.4s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
86% below average
43 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
86% below average
avg
29% below average
avg
47% below average
avg
89% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Karenmurrell
Karenmurrell is a beauty & cosmetics ecommerce store built on shopify and operating in NZ. The store currently offers 43 products organized across 37 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Karenmurrell uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Karenmurrell achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Karenmurrell has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Karenmurrell ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 22, 2026
