Boar Blade Theme - 2022 NZD10284
boarandblade.co.nz
Boar & Blade is a traditional barbershop with multiple locations across Auckland and Wellington, New Zealand. The store offers professional barbering services, grooming products, and appointment booking for haircuts and beard services with a modern approach to classic barbering.
Products
12
Collections
2
Pages
22
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#8981 / 16375
Faster than 45% of stores
Beauty & Cosmetics Ranking
#195 / 403
Top 48% in category
Category Avg Performance
56
+1 above avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#423 in Beauty & Cosmetics
Below 74% of stores
96% below average
12 products vs 315 avg
Faster than 52% of Beauty & Cosmetics stores
PageSpeed score: 57/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
96% below average
avg
96% below average
avg
16% above average
avg
59% below average
avg
Category Intelligence
How Boar Blade Theme - 2022 NZD10284 compares to other beauty & cosmetics stores
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 74% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Boar Blade Theme - 2022 NZD10284
Boar Blade Theme - 2022 NZD10284 is a beauty & cosmetics ecommerce store built on and operating in NZ. The store currently offers 12 products organized across 2 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Boar Blade Theme - 2022 NZD10284 uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boar Blade Theme - 2022 NZD10284 achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boar Blade Theme - 2022 NZD10284 has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Boar Blade Theme - 2022 NZD10284 ranks #423 out of 572 stores we track. This places them in the top 74% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
