Commonthread
commonthread.co.nz
Common Thread is a hair salon in Pukekohe, Auckland, specialising in personalised hair services and eco-friendly hair care products. The store offers professional salon services alongside a curated range of shampoos, conditioners, treatments, styling products, and gift sets from select brands.
Performance Needs Attention
This store scores 40/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
86
Collections
11
Pages
24
Blog Posts
35
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Beauty & Cosmetics category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14154 / 16375
Faster than 14% of stores
Beauty & Cosmetics Ranking
#333 / 403
Top 83% in category
Category Avg Performance
56
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#200 in Beauty & Cosmetics
Above average (top 35%)
73% below average
86 products vs 315 avg
Slower than 83% of Beauty & Cosmetics stores
PageSpeed score: 40/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
73% below average
avg
79% below average
avg
26% above average
avg
30% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 35% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Commonthread
Commonthread is a beauty & cosmetics ecommerce store built on Shopify and operating in NZ. The store currently offers 86 products organized across 11 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Commonthread uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Commonthread achieves a performance score of 40/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Commonthread has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Commonthread ranks #200 out of 572 stores we track. This places them in the top 35% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
