BIBA Theme
biba.co.nz
Biba Salon is a beauty and haircare retailer offering premium hair care products, beauty accessories, and salon services. Based in Birkenhead, they curate a range of products including hair turbans, silk pillowcases, and gift vouchers, positioning themselves as a sustainable and holistic beauty wellness platform.
Products
45
Collections
5
Pages
10
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
44/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#7530 / 16375
Faster than 54% of stores
Beauty & Cosmetics Ranking
#159 / 403
Top 39% in category
Category Avg Performance
56
+4 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#291 in Beauty & Cosmetics
Below 51% of stores
86% below average
45 products vs 315 avg
Faster than 61% of Beauty & Cosmetics stores
PageSpeed score: 60/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
86% below average
avg
90% below average
avg
47% below average
avg
93% below average
avg
Category Intelligence
How BIBA Theme compares to other beauty & cosmetics stores
0%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
SymmetryType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 51% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
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About BIBA Theme
BIBA Theme is a beauty & cosmetics ecommerce store built on and operating in NZ. The store currently offers 45 products organized across 5 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
BIBA Theme uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, BIBA Theme achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, BIBA Theme has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, BIBA Theme ranks #291 out of 572 stores we track. This places them in the top 51% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
