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Kentbrushes

shopify

kentbrushes.com

Kent Brushes is a heritage British groomer specializing in handmade hairbrushes and combs since 1777. The store offers a curated selection of luxury hairbrushes categorized by hair type and style, along with grooming accessories and shaving products for both men and women.

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Performance Needs Attention

This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

324

Collections

135

Pages

48

Blog Posts

50

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 10 points below Beauty & Skincare category average (54)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

-10 below avg

Category Avg LCP

2.1s

Faster than avg

44

Performance

76

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.4s

Largest Contentful Paint

CLSgood

0.060

Cumulative Layout Shift

INPgood

126ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

27% below average

324 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 44/100

No BNPL options

60% of Beauty & Skincare stores offer PayPal

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products324 / avg 445

27% below average

avg

Collections135 / avg 62

118% above average

avg

Pages48 / avg 33

45% above average

avg

Blog Posts50 / avg 52

4% below average

avg

Category Intelligence

How Kentbrushes compares to other beauty & skincare stores

Theme Adoption

9%

of Beauty & Skincare stores use this theme

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Basic stack

No review platform (39% of category uses one)No BNPL detected (67% of category offers BNPL)

Business Sophistication

Early stage

Modern Theme

Store Timeline & History

Feb 2026

324 products135 collections48 pages50 blogs

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About Kentbrushes

Kentbrushes is a beauty & skincare ecommerce store built on shopify and operating in DE. The store currently offers 324 products organized across 135 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Kentbrushes uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.

Performance Analysis

Based on Google PageSpeed Insights, Kentbrushes achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Kentbrushes has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Kentbrushes ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 23, 2026

Kentbrushes | Beauty & Skincare Store Analysis | CommerceRank