Kentbrushes
kentbrushes.com
Kent Brushes is a heritage British groomer specializing in handmade hairbrushes and combs since 1777. The store offers a curated selection of luxury hairbrushes categorized by hair type and style, along with grooming accessories and shaving products for both men and women.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
324
Collections
135
Pages
48
Blog Posts
50
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-10 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.060
Cumulative Layout Shift
126ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
27% below average
324 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 44/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
27% below average
avg
118% above average
avg
45% above average
avg
4% below average
avg
Category Intelligence
How Kentbrushes compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Kentbrushes
Kentbrushes is a beauty & skincare ecommerce store built on shopify and operating in DE. The store currently offers 324 products organized across 135 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Kentbrushes uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Kentbrushes achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kentbrushes has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Kentbrushes ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
