Littlesoapcompany
littlesoapcompany.co.uk
Little Soap Company is an award-winning maker of handmade, organic, and cruelty-free natural soap bars. The shop offers a range of product lines including eco-friendly baby and child soaps, shampoo bars, and other skincare products marketed as chemical-free alternatives for conscious consumers.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
209
+19Collections
42
+1Pages
54
+3Blog Posts
595
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15474 / 16375
Faster than 6% of stores
Beauty & Skincare Ranking
#792 / 859
Top 92% in category
Category Avg Performance
54
-23 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
183ms
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
383ms
Time to First Byte
9.1s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#177 in Beauty & Skincare
Top 15% of stores
53% below average
209 products vs 445 avg
Slower than 92% of Beauty & Skincare stores
PageSpeed score: 31/100
+19 products
Over the past few months
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
53% below average
avg
32% below average
avg
64% above average
avg
1044% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
6 months
Since Sep 2025
Larger than 75% of category
Top 15% by catalog size
high
Strong content (595 blogs, 54 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Dec 2025
Sep 2025
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About Littlesoapcompany
Littlesoapcompany is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 209 products organized across 42 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Littlesoapcompany uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Littlesoapcompany achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Littlesoapcompany uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Littlesoapcompany ranks #177 out of 1155 stores we track. This places them in the top 15% of beauty & skincare stores by product catalog size. Over the past few months, the store has grown its catalog by 19 products.
Last scanned
Feb 18, 2026
