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Bswnz

Shopify

bswnz.co.nz

Beauty Spa Wellbeing is a New Zealand-based B2B supplier of professional beauty therapy and salon products, specializing in wholesale skincare brands like Antipodes, lash and brow products from BeYou, professional tinting systems from RefectoCil, and salon consumables for beauty professionals and salons throughout New Zealand.

Beauty & Skincare
Bespoke
GB / GBP
Zip (Quadpay)
Visit Store

Products

234

Collections

66

Pages

15

Blog Posts

14

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#160 in Beauty & Skincare

Top 14% of stores

47% below average

234 products vs 445 avg

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products234 / avg 445

47% below average

avg

Collections66 / avg 62

6% above average

avg

Pages15 / avg 33

55% below average

avg

Blog Posts14 / avg 52

73% below average

avg

Category Intelligence

How Bswnz compares to other beauty & skincare stores

Finance Adoption

12%

of Beauty & Skincare stores use Zip (Quadpay)

Insights

  • 60% of Beauty & Skincare stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 14% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

234 products66 collections15 pages14 blogs

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About Bswnz

Bswnz is a beauty & skincare ecommerce store built on Shopify and operating in GB. The store currently offers 234 products organized across 66 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Bswnz uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Tech Stack

Beyond the core Shopify platform, Bswnz has not implemented a third-party review platform and offers Zip (Quadpay) for payment flexibility. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal

Competitive Positioning

Within the Beauty & Skincare category, Bswnz ranks #160 out of 1155 stores we track. This places them in the top 14% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Bswnz | Beauty & Skincare Store Analysis | CommerceRank