Truefittandhill
truefittandhill.co.uk
Truefitt & Hill is a luxury men's grooming retailer offering traditional barber services in London alongside a curated selection of premium grooming products. Their product range includes shaving creams and soaps, aftershave balms, shaving brushes, haircare, fragrances, bath and body products, and skincare accessories.
Products
197
Collections
94
Pages
23
Blog Posts
248
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-1 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
134ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
452ms
Time to First Byte
8.6s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
56% below average
197 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 53/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
56% below average
avg
52% above average
avg
30% below average
avg
377% above average
avg
Category Intelligence
How Truefittandhill compares to other beauty & skincare stores
16%
of Beauty & Skincare stores use judge.me
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (248 blogs, 23 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Truefittandhill
Truefittandhill is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 197 products organized across 94 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Truefittandhill uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Truefittandhill achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Truefittandhill uses judge.me for customer reviews. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Truefittandhill ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
