Lunaandcurious
lunaandcurious.com
Luna & Curious is an independent lifestyle store in Shoreditch, East London, offering a curated selection of fashion, shoes, accessories, toys, gifts, homeware, stationery, and books for women, children, and babies, with a strong emphasis on Made in Britain and independent brands.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,582
Collections
340
Pages
41
Blog Posts
9
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Gifts & Hampers category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13615 / 16375
Faster than 17% of stores
Gifts & Hampers Ranking
#765 / 868
Top 88% in category
Category Avg Performance
59
-17 below avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
96ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
388ms
Time to First Byte
8.1s
Speed Index
Store Audit
Actionable insights compared to 1277 Gifts & Hampers stores
#128 in Gifts & Hampers
Top 10% of stores
53% above average
1,582 products vs 1,035 avg
Slower than 88% of Gifts & Hampers stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1277 stores in Gifts & Hampers
53% above average
avg
330% above average
avg
5% above average
avg
83% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 10% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Gifts & Hampers Stores
Other gifts & hampers stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Lunaandcurious
Lunaandcurious is a gifts & hampers ecommerce store built on shopify and operating in GB. The store currently offers 1,582 products organized across 340 collections, making it larger than average for the gifts & hampers category.
Theme and Design
Lunaandcurious uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Lunaandcurious achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lunaandcurious has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Gifts & Hampers category, Lunaandcurious ranks #128 out of 1277 stores we track. This places them in the top 10% of gifts & hampers stores by product catalog size.
Last scanned
Feb 19, 2026
