Back to Directory

Matchthehatch

shopify

matchthehatch.co.uk

Match The Hatch is a fishing supplies retailer specializing in handcrafted fishing flies for various species and water conditions. The store offers a curated selection of dry flies, wet flies, nymphs, and streamers designed for trout, grayling, and sea trout fishing in both stillwater and river environments, along with custom bespoke fly-tying services.

Fishing
Enterprise
GB / GBP
judge.me
PayPal +1
Visit Store

Products

116

Collections

8

Pages

9

Blog Posts

1

CommerceRank Score

Overall store health assessment based on 5 key factors

D

54/100

catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content9/15 (Good)

Store Audit

Actionable insights compared to 129 Fishing stores

#11 in Fishing

Top 9% of stores

95% below average

116 products vs 2,112 avg

Category Benchmarks

Compared to 129 stores in Fishing

Products116 / avg 2,112

95% below average

avg

Collections8 / avg 1,842

100% below average

avg

Pages9 / avg 193

95% below average

avg

Blog Posts1 / avg 515

100% below average

avg

Theme & Design

Theme Name

Enterprise

Type

Theme Store

Theme Store ID

1657

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 9% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Mar 2026

116 products8 collections9 pages1 blogs

Is this your competitor?

Get a free audit and see how you compare

Compare

About Matchthehatch

Matchthehatch is a fishing ecommerce store built on shopify and operating in GB. The store currently offers 116 products organized across 8 collections, making it comparable in size for the fishing category.

Theme and Design

Matchthehatch uses the Enterprise theme from the Shopify Theme Store. This theme choice is used by 3% of fishing stores.

Tech Stack

Beyond the core Shopify platform, Matchthehatch uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Fishing category, Matchthehatch ranks #11 out of 129 stores we track. This places them in the top 9% of fishing stores by product catalog size.

Last scanned

Mar 6, 2026

Matchthehatch | Fishing Store Analysis | CommerceRank