Captainjacks
captainjacks.com.au
Captain Jack's Clothing Co. is an Australian ecommerce retailer specializing in fun and functional UV-protected fishing shirts and outdoor apparel for men, women, and kids. The store offers sun-safe clothing designed for fishing, boating, camping, and family water adventures, with matching outfit sets and a focus on adventure-lifestyle positioning.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
114
Collections
36
Pages
15
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Fishing category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15173 / 16375
Faster than 7% of stores
Fishing Ranking
#83 / 90
Top 92% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#51 in Fishing
Above average (top 40%)
95% below average
114 products vs 2,112 avg
Slower than 92% of Fishing stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 129 stores in Fishing
95% below average
avg
98% below average
avg
92% below average
avg
99% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
low
Basic content (15 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Captainjacks
Captainjacks is a fishing ecommerce store built on Shopify and operating in AU. The store currently offers 114 products organized across 36 collections, making it comparable in size for the fishing category.
Theme and Design
Captainjacks uses the Icon theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Captainjacks achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Captainjacks has not implemented a third-party review platform and offers PayPal, Afterpay for payment flexibility.
Competitive Positioning
Within the Fishing category, Captainjacks ranks #51 out of 129 stores we track. This places them in the top 40% of fishing stores by product catalog size.
Last scanned
Feb 25, 2026
