Rumpl
rumpl.com
Rumpl is an outdoor gear brand that designs and sells premium blankets and camping accessories for outdoor enthusiasts. Their product line includes puffy blankets, fleece blankets, and backcountry blankets optimized for camping, beach days, road trips, and van life adventures, featuring technical materials combined with bold design aesthetics.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
212
Collections
194
Pages
167
Blog Posts
222
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-15 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
137ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
78% below average
212 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
78% below average
avg
27% above average
avg
476% above average
avg
264% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (222 blogs, 167 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Rumpl
Rumpl is a sports & outdoors ecommerce store built on shopify and operating in US. The store currently offers 212 products organized across 194 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Rumpl uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Rumpl achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Rumpl has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Rumpl ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
