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Philipjonesjewellery

shopify

philipjonesjewellery.com

Philip Jones Jewellery is an affordable UK designer jewellery brand offering a wide range of sterling silver, gold, and silver plated jewellery including necklaces, bracelets, earrings, rings, anklets, and customizable pieces, with specialized collections for weddings, birthstones, and personalization options.

Jewelry & Accessories
Motion
GB / GBP
TrustPilot
PayPal +1
Visit Store

Performance Needs Attention

This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

2,571

Collections

52

Pages

18

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

B

73/100

performance5/25 (Poor)
catalog25/25 (Large catalog)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content13/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Jewelry & Accessories category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewelry & Accessories Ranking

#12 / 514

Top 2% in category

Category Avg Performance

57

-21 below avg

Category Avg LCP

1.9s

Slower than avg

36

Performance

93

Accessibility

100

SEO

Core Web Vitals

LCPgood

2.4s

Largest Contentful Paint

CLSgood

0.030

Cumulative Layout Shift

INPgood

142ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#11 in Jewelry & Accessories

Top 2% of stores

234% above average

2,571 products vs 770 avg

Faster than 98% of Jewelry & Accessories stores

PageSpeed score: 36/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products2,571 / avg 770

234% above average

avg

Collections52 / avg 50

4% above average

avg

Pages18 / avg 17

6% above average

avg

Blog Posts3 / avg 26

88% below average

avg

Theme & Design

Theme Name

Motion

Type

Theme Store

Theme Store ID

847

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 2% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Feb 2026

2,571 products52 collections18 pages3 blogs

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About Philipjonesjewellery

Philipjonesjewellery is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 2,571 products organized across 52 collections, making it larger than average for the jewelry & accessories category.

Theme and Design

Philipjonesjewellery uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Philipjonesjewellery achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Philipjonesjewellery uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Philipjonesjewellery ranks #11 out of 679 stores we track. This places them in the top 2% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 23, 2026

Philipjonesjewellery | Jewelry & Accessories Store Analysis | CommerceRank