Earthical
earthical.net
EARTHICAL.net offers organic and natural personal care products made with herbs and aromatherapy, including body butters, hydrators, oil blends, skin scrubs, and bath salts, alongside a curated collection of fine jewelry crafted from precious metals and stones.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
43
Collections
14
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#12348 / 16375
Faster than 25% of stores
Beauty & Skincare Ranking
#584 / 859
Top 68% in category
Category Avg Performance
54
-6 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#530 in Beauty & Skincare
Above average (top 46%)
90% below average
43 products vs 445 avg
Slower than 68% of Beauty & Skincare stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
90% below average
avg
77% below average
avg
88% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 46% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Earthical
Earthical is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 43 products organized across 14 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Earthical uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Earthical achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Earthical uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Earthical ranks #530 out of 1155 stores we track. This places them in the top 46% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
