Spellbeauty
spellbeauty.com
Spell Beauty is a curated online retailer offering a range of hair and beauty products, with a primary focus on lace wigs, braiding hair, hair extensions, and boho braids. The store features an edited selection of established brands in the hair and beauty space.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
374
Collections
133
Pages
26
Blog Posts
11
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Beauty & Cosmetics category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14194 / 16375
Faster than 13% of stores
Beauty & Cosmetics Ranking
#336 / 403
Top 83% in category
Category Avg Performance
56
-17 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.3s
Largest Contentful Paint
0.000
Cumulative Layout Shift
119ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#80 in Beauty & Cosmetics
Top 14% of stores
19% above average
374 products vs 315 avg
Slower than 83% of Beauty & Cosmetics stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
19% above average
avg
156% above average
avg
37% above average
avg
59% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 14% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Spellbeauty
Spellbeauty is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 374 products organized across 133 collections, making it larger than average for the beauty & cosmetics category.
Theme and Design
Spellbeauty uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Spellbeauty achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Spellbeauty uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Spellbeauty ranks #80 out of 572 stores we track. This places them in the top 14% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 19, 2026
