Thebeardshed
thebeardshed.co.uk
The Beard Shed is a UK-based grooming retailer offering premium beard care products including oils, balms, washes, and moisturizers from leading brands. The store also stocks complementary shaving products, hair care items, and facial skincare solutions for comprehensive grooming and personal care.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
128
Collections
131
Pages
11
Blog Posts
24
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Accessibility score is 68/100 - improve for better UX and legal compliance
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11921 / 16375
Faster than 27% of stores
Beauty & Skincare Ranking
#555 / 859
Top 65% in category
Category Avg Performance
54
-5 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.3s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#247 in Beauty & Skincare
Top 21% of stores
71% below average
128 products vs 445 avg
Slower than 65% of Beauty & Skincare stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
71% below average
avg
111% above average
avg
67% below average
avg
54% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 21% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Thebeardshed
Thebeardshed is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 128 products organized across 131 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Thebeardshed uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thebeardshed achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 68/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thebeardshed has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Thebeardshed ranks #247 out of 1155 stores we track. This places them in the top 21% of beauty & skincare stores by product catalog size.
Last scanned
Feb 19, 2026
