Thebrotique
thebrotique.co.uk
The Brotique is a curated guide and retailer for mens grooming and personal care products, offering beard care (oils, balms, washes), shaving supplies, and hair styling products with expert reviews and advice. The store positions itself as a human-curated platform providing recommendations across grooming, gifts, and lifestyle products for men.
Performance Needs Attention
This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
325
Collections
106
Pages
23
Blog Posts
171
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14592 / 16375
Faster than 11% of stores
Beauty & Skincare Ranking
#723 / 859
Top 84% in category
Category Avg Performance
54
-17 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.110
Cumulative Layout Shift
86ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#120 in Beauty & Skincare
Top 10% of stores
27% below average
325 products vs 445 avg
Slower than 84% of Beauty & Skincare stores
PageSpeed score: 37/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
27% below average
avg
71% above average
avg
30% below average
avg
229% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 10% by catalog size
high
Strong content (171 blogs, 23 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Thebrotique
Thebrotique is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 325 products organized across 106 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Thebrotique uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thebrotique achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thebrotique has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Thebrotique ranks #120 out of 1155 stores we track. This places them in the top 10% of beauty & skincare stores by product catalog size.
Last scanned
Feb 20, 2026
