Embassyofbeauty
embassyofbeauty.co.uk
Embassy of Beauty is a luxury skincare retailer offering personalised and effective skincare solutions through curated premium brands including Raaie, Future 5 Elements, Biologique Recherche, and Irene Forte. The store specializes in facial skincare products across multiple categories including cleansers, toners, masks, serums, creams, and targeted treatments like eye care and sun protection.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
308
Collections
247
Pages
15
Blog Posts
216
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-19 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.000
Cumulative Layout Shift
163ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
659ms
Time to First Byte
15.9s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
31% below average
308 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
31% below average
avg
298% above average
avg
55% below average
avg
315% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (216 blogs, 15 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Embassyofbeauty
Embassyofbeauty is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 308 products organized across 247 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Embassyofbeauty uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Embassyofbeauty achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Embassyofbeauty uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Embassyofbeauty ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
