Essentials
essentials.banyantree.com
Banyan Tree Essentials is a luxury spa and skincare brand offering natural bath and body products, including aromatherapy oils, burners, lotions, incense, and living essences. The store features curated collections organized by ingredient combinations and gift sets, positioning itself as a premium provider of all-natural spa and wellness products.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
324
Collections
178
Pages
41
Blog Posts
55
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14279 / 16375
Faster than 13% of stores
Beauty & Skincare Ranking
#698 / 859
Top 81% in category
Category Avg Performance
54
-15 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.030
Cumulative Layout Shift
155ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#124 in Beauty & Skincare
Top 11% of stores
27% below average
324 products vs 445 avg
Slower than 81% of Beauty & Skincare stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
27% below average
avg
187% above average
avg
24% above average
avg
6% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 11% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Essentials
Essentials is a beauty & skincare ecommerce store built on Shopify and operating in GB. The store currently offers 324 products organized across 178 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Essentials uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Essentials achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Essentials uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Essentials ranks #124 out of 1155 stores we track. This places them in the top 11% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
