Thecuddlecompany
thecuddlecompany.co.uk
The Cuddle Company sells luxury personalised baby blankets, taggie comforters, and newborn baby gifts. The store specialises in soft, high-quality baby blankets that can be personalised, positioned as premium baby products for new parents and gift-givers.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
100
Collections
32
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Baby & Kids category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Baby & Kids Ranking
#3 / 402
Top 1% in category
Category Avg Performance
56
-28 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.050
Cumulative Layout Shift
92ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
247ms
Time to First Byte
10.8s
Speed Index
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#11 in Baby & Kids
Top 2% of stores
84% below average
100 products vs 612 avg
Faster than 99% of Baby & Kids stores
PageSpeed score: 28/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
84% below average
avg
66% below average
avg
58% below average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 2% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Thecuddlecompany
Thecuddlecompany is a baby & kids ecommerce store built on shopify and operating in IE. The store currently offers 100 products organized across 32 collections, making it comparable in size for the baby & kids category.
Theme and Design
Thecuddlecompany uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thecuddlecompany achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thecuddlecompany uses judge.me for customer reviews and offers PayPal, Klarna, Clearpay, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Thecuddlecompany ranks #11 out of 575 stores we track. This places them in the top 2% of baby & kids stores by product catalog size.
Last scanned
Feb 22, 2026
