Thehandmaderugcompany
thehandmaderugcompany.com
Emma Mellor Handmade Rugs is a luxury homeware retailer specializing in handmade and bespoke rugs, kilims, and flatweaves sourced from premium producers worldwide. The store offers traditional and contemporary designs including hall runners, large rugs, fine silk rugs, antique pieces, and home accessories, with options for home viewings and delivery services across the UK and internationally.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
345
Collections
19
Pages
38
Blog Posts
29
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Homeware category average (58)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15595 / 16375
Faster than 5% of stores
Homeware Ranking
#433 / 457
Top 95% in category
Category Avg Performance
58
-28 below avg
Category Avg LCP
2.0s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.1s
Largest Contentful Paint
0.460
Cumulative Layout Shift
86ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
633ms
Time to First Byte
6.7s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#221 in Homeware
Above average (top 33%)
62% below average
345 products vs 898 avg
Slower than 95% of Homeware stores
PageSpeed score: 30/100
Category Benchmarks
Compared to 673 stores in Homeware
62% below average
avg
76% below average
avg
90% above average
avg
0% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 33% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Thehandmaderugcompany
Thehandmaderugcompany is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 345 products organized across 19 collections, making it comparable in size for the homeware category.
Theme and Design
Thehandmaderugcompany uses the Pacific theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thehandmaderugcompany achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thehandmaderugcompany has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Homeware category, Thehandmaderugcompany ranks #221 out of 673 stores we track. This places them in the top 33% of homeware stores by product catalog size.
Last scanned
Feb 19, 2026
