Simplydutch
simplydutch.co.uk
Simply Dutch is a homeware retailer specializing in interior décor and home furnishings, offering a curated selection of items including candles and diffusers, artificial plants, lighting solutions, wall art, soft furnishings, and garden furniture. The store positions itself as a lifestyle brand focused on Dutch-inspired home accessories and furniture for various living spaces.
Products
388
Collections
26
Pages
4
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
+11 above avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
755ms
Time to First Byte
3.2s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
57% below average
388 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 69/100
Category Benchmarks
Compared to 673 stores in Homeware
57% below average
avg
67% below average
avg
80% below average
avg
86% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Simplydutch
Simplydutch is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 388 products organized across 26 collections, making it comparable in size for the homeware category.
Theme and Design
Simplydutch uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of homeware stores.
Performance Analysis
Based on Google PageSpeed Insights, Simplydutch achieves a performance score of 69/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Simplydutch has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Simplydutch ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 22, 2026
