Theskinnerd
theskinnerd.co.uk
The Skin Nerd is an online skincare retailer founded by Jennifer Rock offering a curated selection of professional and prestige skincare brands including IMAGE, Caudalie, Murad, Dermalogica, and Alumier MD. The store combines e-commerce skincare sales with personalized online skin consultation services.
Products
960
Collections
375
Pages
47
Blog Posts
308
CommerceRank Score
Overall store health assessment based on 5 key factors
82/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-1 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
116% above average
960 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 53/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
116% above average
avg
505% above average
avg
42% above average
avg
492% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (308 blogs, 47 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Theskinnerd
Theskinnerd is a beauty & skincare ecommerce store built on shopify and operating in SG. The store currently offers 960 products organized across 375 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Theskinnerd uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Theskinnerd achieves a performance score of 53/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Theskinnerd uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Theskinnerd ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
