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Unifrom

shopify

unifrom.com

Unifrom is a Swedish fragrance house offering innovative portable perfume products. The brand conceptualizes scents in Stockholm, develops them in Paris, and manufactures in Grasse, positioning itself as a premium, design-focused perfume brand.

Perfume & Cologne
Bespoke
DE / EUR
PayPal +1
Visit Store

Products

155

Collections

65

Pages

120

Blog Posts

15

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#10031 / 16375

Faster than 39% of stores

Perfume & Cologne Ranking

#53 / 89

Top 60% in category

Category Avg Performance

55

-1 below avg

Category Avg LCP

2.1s

Slower than avg

54

Performance

84

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

4.0s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPpoor

4.2s

First Contentful Paint

TTFBgood

682ms

Time to First Byte

SIpoor

7.1s

Speed Index

Store Audit

Actionable insights compared to 127 Perfume & Cologne stores

#38 in Perfume & Cologne

Above average (top 30%)

79% below average

155 products vs 723 avg

Slower than 60% of Perfume & Cologne stores

PageSpeed score: 54/100

Category Benchmarks

Compared to 127 stores in Perfume & Cologne

Products155 / avg 723

79% below average

avg

Collections65 / avg 50

30% above average

avg

Pages120 / avg 25

380% above average

avg

Blog Posts15 / avg 90

83% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

3 months

Since Jan 2026

Market Position

Above average catalog size

Top 30% by catalog size

Content Investment

high

Strong content (15 blogs, 120 pages)

Tech Stack Maturity

Mature stack

No review platform (34% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Jan 2026

155 products65 collections120 pages15 blogs

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About Unifrom

Unifrom is a perfume & cologne ecommerce store built on shopify and operating in DE. The store currently offers 155 products organized across 65 collections, making it comparable in size for the perfume & cologne category.

Theme and Design

Unifrom uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Unifrom achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Unifrom has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Perfume & Cologne category, Unifrom ranks #38 out of 127 stores we track. This places them in the top 30% of perfume & cologne stores by product catalog size.

Last scanned

Feb 18, 2026

Unifrom | Perfume & Cologne Store Analysis | CommerceRank