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Doctormi

Shopify

doctormi.de

Doctor Mi is a premium skincare brand offering award-winning retinol-based anti-aging products developed by dermatologist Dr. Miriam Rehbein. The store features curated collections including cleansers, toners, day creams, night creams, and peels utilizing proprietary TECMi® technology for targeted skincare results.

Beauty & Skincare
Bespoke
DE / EUR
judge.me
Settle +3
Visit Store

Performance Needs Attention

This store scores 17/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

57

Collections

25

Pages

231

Blog Posts

29

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 37 points below Beauty & Skincare category average (54)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#16182 / 16375

Faster than 1% of stores

Beauty & Skincare Ranking

#843 / 859

Top 98% in category

Category Avg Performance

54

-37 below avg

Category Avg LCP

2.1s

Slower than avg

17

Performance

76

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

163ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#459 in Beauty & Skincare

Above average (top 40%)

87% below average

57 products vs 445 avg

Slower than 98% of Beauty & Skincare stores

PageSpeed score: 17/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products57 / avg 445

87% below average

avg

Collections25 / avg 62

60% below average

avg

Pages231 / avg 33

600% above average

avg

Blog Posts29 / avg 52

44% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Reviews Platform

judge.me

Payment / Finance

Settle
Pipe
PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 40% by catalog size

Content Investment

high

Strong content (29 blogs, 231 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

57 products25 collections231 pages29 blogs

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About Doctormi

Doctormi is a beauty & skincare ecommerce store built on Shopify and operating in DE. The store currently offers 57 products organized across 25 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Doctormi uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Doctormi achieves a performance score of 17/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Doctormi uses judge.me for customer reviews and offers Settle, Pipe, PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Doctormi ranks #459 out of 1155 stores we track. This places them in the top 40% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Doctormi | Beauty & Skincare Store Analysis | CommerceRank