Hawkinsandbrimble
hawkinsandbrimble.co.uk
Hawkins & Brimble is a British men's grooming brand offering award-winning skincare, beard care, and shaving products made with up to 99% natural ingredients. The store features refillable and sustainable grooming essentials designed for all skin types, including sensitive skin, combining traditional grooming methods with modern formulations.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
67
-3Collections
19
Pages
24
Blog Posts
150
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
85% below average
67 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 42/100
-3 products
Over the past month
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
85% below average
avg
69% below average
avg
27% below average
avg
188% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (150 blogs, 24 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Feb 2026
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About Hawkinsandbrimble
Hawkinsandbrimble is a beauty & skincare ecommerce store built on shopify and operating in DE. The store currently offers 67 products organized across 19 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Hawkinsandbrimble uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Hawkinsandbrimble achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Hawkinsandbrimble uses judge.me for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Hawkinsandbrimble ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size. Over the past month, the store has reduced its catalog by 3 products.
Last scanned
Feb 23, 2026
