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Brandlistry

Shopify

brandlistry.com

BrandListry is a UK-based beauty retailer specializing in independent, artisan, and niche beauty brands from around the globe. The store offers a curated selection of skincare, makeup, fragrance, nail polish, bath and body products, and bathroom essentials from emerging and established indie beauty brands.

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Products

17,724

Collections

373

Pages

13

Blog Posts

7

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance12/25 (Needs work)
catalog25/25 (Large catalog)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content13/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#9734 / 16375

Faster than 41% of stores

Beauty & Skincare Ranking

#408 / 859

Top 47% in category

Category Avg Performance

54

+1 above avg

Category Avg LCP

2.1s

Slower than avg

55

Performance

70

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

2.6s

Largest Contentful Paint

CLSneeds work

0.150

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#7 in Beauty & Skincare

Top 1% of stores

3883% above average

17,724 products vs 445 avg

Faster than 53% of Beauty & Skincare stores

PageSpeed score: 55/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products17,724 / avg 445

3883% above average

avg

Collections373 / avg 62

502% above average

avg

Pages13 / avg 33

61% below average

avg

Blog Posts7 / avg 52

87% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Developing

Store Timeline & History

Feb 2026

17,724 products373 collections13 pages7 blogs

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About Brandlistry

Brandlistry is a beauty & skincare ecommerce store built on Shopify and operating in GB. The store currently offers 17,724 products organized across 373 collections, making it larger than average for the beauty & skincare category.

Theme and Design

Brandlistry uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Brandlistry achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 70/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Brandlistry has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Brandlistry ranks #7 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 25, 2026

Brandlistry | Beauty & Skincare Store Analysis | CommerceRank