Whatbritainbuys
whatbritainbuys.com
whatbritainbuys.com is an online retailer specializing in personal care, beauty, and skincare products including oral care, hair care, feminine care, and skin care items from brands such as Faith In Nature, Colgate, Cutex, and Andalou Naturals, alongside household and baby care products.
Performance Needs Attention
This store scores 31/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
30,600
Collections
85
Pages
10
Blog Posts
6
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15480 / 16375
Faster than 5% of stores
Beauty & Skincare Ranking
#793 / 859
Top 92% in category
Category Avg Performance
54
-23 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.9s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#4 in Beauty & Skincare
Top 0% of stores
6776% above average
30,600 products vs 445 avg
Slower than 92% of Beauty & Skincare stores
PageSpeed score: 31/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
6776% above average
avg
37% above average
avg
70% below average
avg
88% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Whatbritainbuys
Whatbritainbuys is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 30,600 products organized across 85 collections, making it larger than average for the beauty & skincare category.
Theme and Design
Whatbritainbuys uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Whatbritainbuys achieves a performance score of 31/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Whatbritainbuys has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Whatbritainbuys ranks #4 out of 1155 stores we track. This places them in the top 0% of beauty & skincare stores by product catalog size.
Last scanned
Feb 19, 2026
