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Carpetmills

shopify

carpetmills.co.uk

Carpet Mills is a family-run flooring retailer offering carpet, vinyl, and other flooring solutions from top brands. With a 6,000 sq ft showroom in Maidstone and over 32 years of experience, they provide expert advice and installation services for residential flooring needs.

Home Improvement
Debut
GB / GBP
PayPal
Visit Store

Products

257

Collections

19

Pages

24

Blog Posts

6

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content13/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Home Improvement Ranking

#2 / 334

Top 1% in category

Category Avg Performance

56

-1 below avg

Category Avg LCP

1.8s

55

Performance

88

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.7s

Speed Index

Store Audit

Actionable insights compared to 503 Home Improvement stores

#4 in Home Improvement

Top 1% of stores

84% below average

257 products vs 1,558 avg

Faster than 99% of Home Improvement stores

PageSpeed score: 55/100

Category Benchmarks

Compared to 503 stores in Home Improvement

Products257 / avg 1,558

84% below average

avg

Collections19 / avg 84

77% below average

avg

Pages24 / avg 23

4% above average

avg

Blog Posts6 / avg 55

89% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Emerging

Legacy Theme

Store Timeline & History

Feb 2026

257 products19 collections24 pages6 blogs

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About Carpetmills

Carpetmills is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 257 products organized across 19 collections, making it comparable in size for the home improvement category.

Theme and Design

Carpetmills uses the Debut theme from the Shopify Theme Store. This theme choice is used by 7% of home improvement stores.

Performance Analysis

Based on Google PageSpeed Insights, Carpetmills achieves a performance score of 55/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Carpetmills has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Home Improvement category, Carpetmills ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.

Last scanned

Feb 22, 2026

Carpetmills | Home Improvement Store Analysis | CommerceRank