Delune
delune.co.uk
Delune is a premium beauty and skincare brand offering organic skincare products, clean makeup, pure essential oils, hydrosols, and natural skin treatments. The store emphasizes clean beauty formulations with specialized products including vitamin C serums, K-beauty extracts, clays, masks, and aromatherapy wellness oils.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
257
Collections
44
Pages
19
Blog Posts
87
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13678 / 16375
Faster than 16% of stores
Beauty & Skincare Ranking
#652 / 859
Top 76% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#146 in Beauty & Skincare
Top 13% of stores
42% below average
257 products vs 445 avg
Slower than 76% of Beauty & Skincare stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
42% below average
avg
29% below average
avg
42% below average
avg
67% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 13% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Delune
Delune is a beauty & skincare ecommerce store built on Shopify and operating in GB. The store currently offers 257 products organized across 44 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Delune uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Delune achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Delune uses Stamped for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Delune ranks #146 out of 1155 stores we track. This places them in the top 13% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
