Skinstation
skinstation.co.uk
Skinstation is a UK-based retailer of medical-grade skincare products featuring authorized brands including Obagi, SkinCeuticals, Medik8, and Jan Marini. The store offers results-driven skincare solutions with complimentary virtual skin consultations and a prescription service available after clinical assessment.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
280
Collections
96
Pages
22
Blog Posts
64
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14191 / 16375
Faster than 13% of stores
Beauty & Skincare Ranking
#692 / 859
Top 81% in category
Category Avg Performance
54
-15 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.090
Cumulative Layout Shift
103ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
695ms
Time to First Byte
7.5s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#138 in Beauty & Skincare
Top 12% of stores
37% below average
280 products vs 445 avg
Slower than 81% of Beauty & Skincare stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
37% below average
avg
55% above average
avg
33% below average
avg
23% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Larger than 75% of category
Top 12% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Skinstation
Skinstation is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 280 products organized across 96 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Skinstation uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Skinstation achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Skinstation uses Yotpo for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Skinstation ranks #138 out of 1155 stores we track. This places them in the top 12% of beauty & skincare stores by product catalog size.
Last scanned
Feb 18, 2026
