Fairwaygolfshop
fairwaygolfshop.co.uk
Fairway Golf UK is a golf retailer offering equipment, accessories, and apparel for golfers of all levels. The store specializes in golf products and operates both online and through physical retail locations in the UK.
Products
385
Collections
56
Pages
9
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2196 / 16375
Faster than 87% of stores
Sports & Outdoors Ranking
#90 / 716
Top 13% in category
Category Avg Performance
56
+16 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.1s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#307 in Sports & Outdoors
Above average (top 29%)
61% below average
385 products vs 976 avg
Faster than 87% of Sports & Outdoors stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
61% below average
avg
63% below average
avg
69% below average
avg
95% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
10 months
Since Jun 2025
Above average catalog size
Top 29% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Jun 2025
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Fairwaygolfshop
Fairwaygolfshop is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 385 products organized across 56 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Fairwaygolfshop uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fairwaygolfshop achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fairwaygolfshop has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Fairwaygolfshop ranks #307 out of 1076 stores we track. This places them in the top 29% of sports & outdoors stores by product catalog size.
Last scanned
Feb 18, 2026
