Fleurdenuit
fleurdenuit.ch
Fleur de Nuit is a Swiss online jewelry boutique established in 2018, specializing in trendy, quality jewelry pieces. The store's signature offering is 'Ear Party' – curated combinations of earrings, ear cuffs, and piercings – alongside a broader selection of rings, necklaces, bracelets, and customizable jewelry items.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
700
Collections
497
Pages
20
Blog Posts
5
CommerceRank Score
Overall store health assessment based on 5 key factors
69/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11898 / 16375
Faster than 27% of stores
Jewelry & Accessories Ranking
#375 / 514
Top 73% in category
Category Avg Performance
57
-8 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#105 in Jewelry & Accessories
Top 15% of stores
9% below average
700 products vs 770 avg
Slower than 73% of Jewelry & Accessories stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
9% below average
avg
894% above average
avg
18% above average
avg
81% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 15% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Fleurdenuit
Fleurdenuit is a jewelry & accessories ecommerce store built on Shopify and operating in CH. The store currently offers 700 products organized across 497 collections, making it comparable in size for the jewelry & accessories category.
Theme and Design
Fleurdenuit uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fleurdenuit achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fleurdenuit uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Fleurdenuit ranks #105 out of 679 stores we track. This places them in the top 15% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 25, 2026
