Millets
millets.co.uk
Millets is the UK's leading retailer of outdoor clothing, footwear, equipment, and camping essentials. The store offers a comprehensive range of products including waterproof jackets, walking trousers, tents, and outdoor gear for the whole family, with regular warehouse clearance sales and free delivery promotions.
Products
24,979
Collections
16,640
Pages
76
Blog Posts
103
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#7 in Sports & Outdoors
Top 1% of stores
2459% above average
24,979 products vs 976 avg
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
2459% above average
avg
10776% above average
avg
162% above average
avg
69% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (103 blogs, 76 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Mar 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Millets
Millets is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 24,979 products organized across 16,640 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Millets uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Millets uses TrustPilot for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Millets ranks #7 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Mar 10, 2026
