Necessaire
necessaire.com
Nécessaire is a personal care company offering minimalist skincare and body care products including cleansers, exfoliants, moisturizers, body treatments, deodorants, and hair care. The brand emphasizes health, wellness, and sustainability with Climate Neutral and Plastic Neutral certifications.
Performance Needs Attention
This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
73
Collections
123
Pages
72
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Beauty & Skincare category average (54)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14823 / 16375
Faster than 9% of stores
Beauty & Skincare Ranking
#744 / 859
Top 87% in category
Category Avg Performance
54
-18 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.010
Cumulative Layout Shift
129ms
Interaction to Next Paint
Additional Metrics
2.1s
First Contentful Paint
419ms
Time to First Byte
20.5s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#373 in Beauty & Skincare
Above average (top 32%)
84% below average
73 products vs 445 avg
Slower than 87% of Beauty & Skincare stores
PageSpeed score: 36/100
+1 products
Over the past few months
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
84% below average
avg
98% above average
avg
118% above average
avg
67% below average
avg
Category Intelligence
How Necessaire compares to other beauty & skincare stores
9%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Removed 4 products last month
1+ year
Since Dec 2024
Above average catalog size
Top 32% by catalog size
high
Strong content (17 blogs, 72 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
May 2025
Apr 2025
Apr 2025
Theme changed from Rollback [NECS-1.43.1] Homepage Refresh 3.7.25 to Rollback [NECS-1.45.1] The Gift Edit Launch
Mar 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from [NECS-1.41.2] Deodorant Launch to ROLLBACK [NECS-1.42.0] Post Promo 2.18.25
Jan 2025
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About Necessaire
Necessaire is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 73 products organized across 123 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Necessaire uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Necessaire achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Necessaire has not implemented a third-party review platform. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Necessaire ranks #373 out of 1155 stores we track. This places them in the top 32% of beauty & skincare stores by product catalog size. Over the past few months, the store has grown its catalog by 1 products.
Last scanned
Feb 18, 2026
