How do I choose the best Shopify theme for my store?

When choosing a Shopify theme, consider four key factors: 1) Performance - faster themes improve conversions and SEO rankings. Our data tracks 161 themes, with the fastest achieving mobile performance scores above 70/100. 2) Category fit - browse stores in your category to see which themes work best. 3) Features - ensure the theme supports your product catalog size and desired functionality. 4) Mobile experience - over 60% of ecommerce traffic is mobile, so responsive design is essential.

What is a good PageSpeed score for a Shopify theme?

A good PageSpeed performance score for Shopify is 50-89 (needs improvement), while 90-100 is excellent. Most Shopify stores score between 30-60 on mobile due to app integrations and large product catalogs. Focus on themes with strong core performance, as you can optimize other factors.

Why do stores migrate between Shopify themes?

Stores migrate themes for several reasons: improved performance, better mobile experience, new features, rebranding, or end of theme support. Our migration data shows real trends - themes gaining stores typically offer better performance or more modern features. Check our migration section to see which themes stores are switching to and from.

Should I use a free or premium Shopify theme?

Free Shopify themes (like Dawn, Refresh, and Craft) are excellent for new stores and often perform better due to their lightweight code. Premium themes (typically $180-$380) offer more customization options and specialized features. Our data shows 36,472 stores use custom/bespoke themes for maximum uniqueness. Start with a free theme to validate your concept, then upgrade if you need specific features.

How can I check what theme a Shopify store is using?

Use our free Shopify Theme Detector tool at www.commercerank.ai/tools/shopify-theme-detector. Simply enter any store URL to instantly identify their theme, performance scores, and tech stack. You can also browse our theme directory to see real examples of stores using each theme.

161 Themes Tracked

Shopify Themes Directory

Performance rankings, migration trends, and real store examples

Explore 161 themes used across 42,434 stores. Plus 36472 stores with custom/bespoke themes.

or browse all 161 themes

Get a free audit of your store — see how you rank against competitors

Shopify Theme Migration Trends

Which themes stores are switching to and from

Gaining Stores

Losing Stores

Recent Migrations

DawnBespoke(62)
BespokeDawn(35)
DebutBespoke(23)
DebutDawn(13)
PrestigeBespoke(13)

Migration Details

From	To	Stores
Dawn	Bespoke	ancientwellness angelsneverland artistanova+59 more
Bespoke	Dawn	ancrave aninitialimpression arcticfresh+32 more
Debut	Bespoke	ancientketo andreamueller animatoshop+20 more
Debut	Dawn	angelbasics angrijeep armor-dillo+10 more
Prestige	Bespoke	aromatechscent aromatechscent aromatechsystems+10 more
Impulse	Bespoke	beatrangi brakefreetech cozyattire+7 more
Venture	Bespoke	anmpharm antidoto28 body-botanicals+6 more
Minimal	Bespoke	andreaandme andrerepublic atwateratelier+4 more
Refresh	Bespoke	regrounded trendygolf kingofdiamonds+4 more
Bespoke	Prestige	andarlfarm boutiquebooks breastfeedingteaco+3 more

Bespoke/Custom Theme Migration Insights

Migrations to Bespoke/Custom

41%of all migrations (224 stores)

Top themes migrating TO bespoke:

Dawn62 stores
Debut23 stores
Prestige13 stores

Migrations from Bespoke/Custom

20%of all migrations (110 stores)

Top themes bespoke stores migrate TO:

Dawn35 stores
Prestige6 stores
Craft6 stores

Theme Adoption Trends

Net change in store adoption based on migrations

Growing Themes

Bespoke+114

Concept+10

Wonder+5

Studio+5

Madrid+5

Craft+5

Declining Themes

Debut-49

Minimal-17

Turbo-13

Venture-11

Supply-8

Brooklyn-7

Deprecated Shopify Themes (Online Store 1.0)

These themes are no longer supported. Migration to Online Store 2.0 themes is recommended.

Deprecated Online Store 1.0 themes with recommended replacements
Theme	Released	Recommended Replacement	Status
Debut	2016	Dawn	Unsupported
Brooklyn	2014	Dawn	Unsupported
Minimal	2013	Dawn	Unsupported
Narrative	2017	Craft	Unsupported
Supply	2014	Warehouse	Unsupported

Online Store 1.0 themes lack modern features like sections everywhere, app blocks, and improved performance. Dawn is Shopify's recommended starting point for Online Store 2.0.

Browse All Shopify Themes by Popularity

Bespoke & Custom

36,472

stores

Custom Themes

Dawn

11,513

stores

Top 1

Debut

9,164

stores

Top 2

Impulse

3,297

stores

Top 3

Brooklyn

2,016

stores

Supply

1,796

stores

Symmetry

1,548

stores

Craft

1,328

stores

Empire

1,124

stores

Pipeline

1,034

stores

Broadcast

1,019

stores

Be Yours

573

stores

Enterprise

570

stores

Flow

557

stores

Boundless

525

stores

Blockshop

502

stores

Envy

475

stores

Palo Alto

470

stores

Trade

401

stores

Fashionopolism

319

stores

Crave

268

stores

Reformation

259

stores

Local

240

stores

Origin

197

stores

Baseline

154

stores

Sleek

153

stores

Pacific

142

stores

Providence

133

stores

Horizon

131

stores

Wonder

120

stores

Focal

118

stores

Beyond

100

stores

Xtra

stores

Habitat

stores

Refresh

stores

Motion

stores

Woodstock

stores

Ignite

stores

Xclusive

stores

Mode

stores

Venture

stores

Blum

stores

Paper

stores

Madrid

stores

Minimal

stores

ShowTime

stores

Testament

stores

Eurus

stores

Fetch

stores

Luxe

stores

District

stores

Canopy

stores

Parallax

stores

Hyper

stores

Distinctive

stores

Exhibit

stores

Taste

stores

Simple

stores

Stretch

stores

Spotlight

stores

Align

stores

Vision

stores

Release

stores

Atelier

stores

Retina

stores

Studio

stores

Stockmart

stores

Ride

stores

Digital

stores

Essentials

stores

Avenue

stores

Aurora

stores

Modular

stores

Athens

stores

Mr.Parker

stores

Monaco

stores

Tinker

stores

Narrative

stores

Yuva

stores

Expression

stores

Story

stores

Emerge

stores

Capital

stores

Electro

stores

Alchemy

stores

Spark

stores

Roam

stores

Masonry

stores

Honey

stores

Futurer

stores

Dwell

stores

Fabric

stores

Berlin

stores

Mobilia

stores

Galleria

stores

Ritual

stores

Bullet

stores

Kingdom

stores

Minion

stores

San Francisco

stores

Edge

stores

Split

stores

Sunrise

stores

Infinity

stores

Flux

stores

Barcelona

stores

Veena

stores

Gain

stores

Starlite

stores

Fresh

stores

Avante

stores

Maranello

stores

Whisk

stores

Flawless

stores

Grid

stores

Tailor

stores

Loft

stores

Maker

stores

Stockholm

stores

Vessel

stores

Sydney

stores

Creative

stores

Fame

stores

Cascade

stores

Ascent

stores

Zeal

stores

Monk

stores

Forge

stores

Motto

stores

Etheryx

stores

Maximize

stores

Aesthetic

stores

Minimalista

stores

Colors

stores

Express

stores

Pursuit

stores

North

stores

Outsiders

stores

Nimbus

stores

Highlight

stores

Energy

stores

Adorn

stores

Mavon

stores

Handmade

stores

Soul

stores

Vetro

stores

Stockist

stores

Champion

stores

Monochrome

stores

Unicorn

stores

Pinnacle

stores

Shine

stores

Marble

stores

Publisher

stores

Allure

stores

Mono

stores

Boutique

stores

Nordic

stores

Pop

stores

Rise

stores

Vivid

stores

Tokyo

stores

About Shopify Themes

Shopify themes define the look, feel, and functionality of your online store. With 161 distinct themes tracked across 42,434 stores (plus 36,472 stores using custom/bespoke themes), the Shopify ecosystem offers options for every type of ecommerce business.

How to Choose a Shopify Theme

Selecting the right theme is one of the most important decisions for your Shopify store. Consider these four key criteria when evaluating themes:

Performance: Faster themes improve conversions and SEO rankings.
Category Fit: Browse stores in your industry to see which themes work best. Different categories have different requirements for product display, navigation, and checkout flows.
Features: Ensure the theme supports your product catalog size, filtering needs, and desired functionality like quick view, mega menus, or product videos.
Mobile Experience: Over 60% of ecommerce traffic comes from mobile devices. Test themes on mobile before committing, paying attention to navigation, product images, and checkout.

Theme Performance Comparison

Page speed directly impacts your bottom line. Research shows that every 100ms improvement in load time can increase conversions by up to 1%. Our performance leaderboard above ranks 0 themes by their average PageSpeed scores, measured across real stores in our database.

A good mobile performance score for Shopify is 50-89, while scores above 90 are excellent. Most stores score between 30-60 due to app integrations and large product catalogs. Choose a theme with strong core performance, then optimize images and apps to improve further. Use our theme comparison tool to compare any two themes side by side.

Understanding Theme Migrations

The migration data above shows real trends from our tracked stores. Stores migrate themes for several reasons:

Performance improvements: Moving to a faster, more optimized theme
Better mobile experience: Upgrading to themes with improved responsive design
New features: Accessing modern functionality like improved filtering or video support
Rebranding: Refreshing the store's look and feel
End of support: Moving away from deprecated or unmaintained themes

Themes consistently gaining stores typically offer better performance or more modern features. Check which themes stores in your category are migrating to before making your decision.

Free vs Premium Shopify Themes

Shopify offers both free and premium themes, each with distinct advantages:

Free themes (like Dawn, Refresh, and Craft) are developed by Shopify and offer excellent performance due to their lightweight code. They're perfect for new stores validating their concept or businesses that prefer simplicity. Free themes receive regular updates and support directly from Shopify.

Premium themes (typically $180-$380) provide more customization options, advanced features, and unique designs. They're ideal for stores needing specific functionality like advanced filtering, mega menus, or specialized product layouts. Premium themes come with developer support and documentation.

Our data shows 36,472 stores use custom/bespoke themes for maximum uniqueness and brand differentiation. Custom themes offer complete control but require development resources for maintenance and updates.

Shopify Theme Tools

Use our free tools to make informed theme decisions:

Shopify Theme Detector - Instantly identify what theme any Shopify store is using, along with performance scores and tech stack information.
Theme Comparison Tool - Compare any two themes side by side, including performance metrics, store counts, and example stores.